25 years helping global brands, SMEs, and tech founders build growth systems that work. Sid works across customer insights, positioning, messaging, growth experiments, paid acquisition, and go-to-market strategy. He mentors early-stage founders through Techscaler, Barclays Eagle Labs, and Opportunity North East, and has supported companies from pre-revenue through to £4M+ in funding. He’s direct, data-led, and allergic to random acts of marketing.
Talks
- Stop Funding Hope: Build Metrics Discipline and Use Paid Ads to Validate Fast
TechTalks Edinburgh #8 – Growth Metrics & Behavioural UX