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All Posts

All Posts

  • behavioural design (4)
  • gamification (2)
  • product retention (2)
  • AI product design (1)
  • document processing (1)
  • human-in-the-loop (1)
  • machine learning (1)
  • UX design (1)
  • dashboards (1)
  • data visualisation (1)
  • product design (1)
  • self-tracking (1)
  • community (1)
  • loyalty programmes (1)
  • agentic engineering (1)
  • AI (1)
  • buy vs build (1)
  • SaaS (1)
  • startups (1)
  • EdTech (1)
  • learning analytics (1)
  • product metrics (1)
  • psychology (1)
  • UX strategy (1)
  • WordPress (1)
  • Designing for When AI Gets It Wrong: The UX of Human-in-the-Loop Systems

    September 15, 2026

    Designing for When AI Gets It Wrong: The UX of Human-in-the-Loop Systems

    AI-product-designdocument-processinghuman-in-the-loopmachine-learningUX-design

    AI products are often shown through their best-case scenario: Give the system an input, let the model process it, and get an accurate result in seconds, but production systems are rarely that clean. A scanned insurance form may be slightly rotated. A field may be handwritten. A passport image may be blurred. Different versions of […]

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  • The Chart That Made You Confident and Wrong: Why Data Visualisation is a Behavioural Trap

    August 24, 2026

    The Chart That Made You Confident and Wrong: Why Data Visualisation is a Behavioural Trap

    behavioural-designdashboardsdata-visualisationproduct-designself-tracking

    Confidence arrives before comprehension. A chart that is easy to read feels like a chart you have understood. This week I spoke to a friend whose startup will have to deal with this problem in the next year or so. We discussed how their users might find it difficult to understand the app’s data, and, […]

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  • Reward the Transaction, Never the Devotion (Or Why You Can Only Host a Fandom)

    August 15, 2026

    Reward the Transaction, Never the Devotion (Or Why You Can Only Host a Fandom)

    behavioural-designcommunitygamificationloyalty-programmesproduct-retention

    A fan watches their football team lose for ten months, through rain and heartbreak and the bottom half of the table, and then renews the season ticket in May, quite happily. That same person has shopped at the same supermarket for years, but when their coffee goes up by fifty pence they are across the […]

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  • The future of ‘buy vs build’

    August 2, 2026

    The future of ‘buy vs build’

    agentic-engineeringAIbuy-vs-buildSaaSstartups

    For a long time I’ve day-dreamed about a side-business building Jira add-ons. There’s so much that Jira doesn’t do natively that a simple add-on can solve. The pricing-model of add-ons means that for a small/medium business, it’s often within the discretionary spend of directors/managers, so the barrier to entry is low. Even in my wildest […]

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  • The Vanity Metrics of Learning: What EdTech Measures and What It Should

    July 31, 2026

    The Vanity Metrics of Learning: What EdTech Measures and What It Should

    behavioural-designEdTechgamificationlearning-analyticsproduct-metrics

    Are you measuring the swipe of the card, or the actual sweat? The difference between SaaS vanity metrics and authentic cognitive growth. If you are building a Mentor archetype venture, where your core promise to your users is Competence, you might ask yourself: how do we know our users are actually learning something? Alternatively, this […]

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