Yana Varankova

Yana bridges the gap between “building a product” and “building a habit.” Blending an MSc in Psychology with AAA gaming experience and having worked on titles like World of Tanks and Dead Island 2, she blends behavioural design with game mechanics to secure retention from the early days. Currently leading UX Strategy at a Scottish HealthTech startup and mentoring via UoE Edinburgh Innovations and Heriot-Watt GRID, she translates cognitive science into product architecture with her Deep Retention framework.