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  • The Chart That Made You Confident and Wrong: Why Data Visualisation is a Behavioural Trap

    August 24, 2026

    The Chart That Made You Confident and Wrong: Why Data Visualisation is a Behavioural Trap

    behavioural-designdashboardsdata-visualisationproduct-designself-tracking

    Confidence arrives before comprehension. A chart that is easy to read feels like a chart you have understood. This week I spoke to a friend whose startup will have to deal with this problem in the next year or so. We discussed how their users might find it difficult to understand the app’s data, and,

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