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All Posts

All Posts

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  • The future of ‘buy vs build’

    August 2, 2026

    The future of ‘buy vs build’

    agentic-engineeringAIbuy-vs-buildSaaSstartups

    For a long time I’ve day-dreamed about a side-business building Jira add-ons. There’s so much that Jira doesn’t do natively that a simple add-on can solve. The pricing-model of add-ons means that for a small/medium business, it’s often within the discretionary spend of directors/managers, so the barrier to entry is low. Even in my wildest

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  • The Vanity Metrics of Learning: What EdTech Measures and What It Should

    July 31, 2026

    The Vanity Metrics of Learning: What EdTech Measures and What It Should

    behavioural-designEdTechgamificationlearning-analyticsproduct-metrics

    Are you measuring the swipe of the card, or the actual sweat? The difference between SaaS vanity metrics and authentic cognitive growth. If you are building a Mentor archetype venture, where your core promise to your users is Competence, you might ask yourself: how do we know our users are actually learning something? Alternatively, this

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  • Foundation Without Plumbing: Why Flawless Code and UI Still Leaks Users

    May 14, 2026

    Foundation Without Plumbing: Why Flawless Code and UI Still Leaks Users

    behavioural-designproduct-retentionpsychologyUX-strategy

    It is entirely normal for engineering teams to prioritise algorithmic efficiency, robust feature sets, and bug-free deployments. That is the baseline requirement of building software. Add a clean UI and a sprinkle of user acquisition magic, and theoretically, your product should be on a one-way track to success. If only it were that simple. In

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  • May 26, 2025

    Serve WP Images from Amazon S3: Step-by-Step Guide

    WordPress

    Why You Should Serve WP Images from Amazon S3 Choosing to serve WP images from Amazon S3 allows your WordPress site to store images efficiently, significantly enhancing user engagement, increasing site speed, reducing server load, and improving the overall user experience. Additionally, proper management of images through S3 ensures optimal performance without heavy hosting costs.

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