Confidence arrives before comprehension. A chart that is easy to read feels like a chart you have understood. This week I spoke to a friend whose startup will have to deal with this problem in the next year or so. We discussed how their users might find it difficult to understand the app’s data, and,
A fan watches their football team lose for ten months, through rain and heartbreak and the bottom half of the table, and then renews the season ticket in May, quite happily. That same person has shopped at the same supermarket for years, but when their coffee goes up by fifty pence they are across the
Are you measuring the swipe of the card, or the actual sweat? The difference between SaaS vanity metrics and authentic cognitive growth. If you are building a Mentor archetype venture, where your core promise to your users is Competence, you might ask yourself: how do we know our users are actually learning something? Alternatively, this
It is entirely normal for engineering teams to prioritise algorithmic efficiency, robust feature sets, and bug-free deployments. That is the baseline requirement of building software. Add a clean UI and a sprinkle of user acquisition magic, and theoretically, your product should be on a one-way track to success. If only it were that simple. In